Facebook to make political ads more transparent on platform
Facebook said on Friday it would take steps to fulfill its promise to reveal sponsors of political announcements to increase transparency as a result of criticisms of the role of the social network in the 2016 US elections.
The leading social platform said it will begin testing and refining the tools of political advertising transparency next month in Canada, with the goal of getting them up and running in the US. UU. Before the elections next year.
According to the plan presented by Vice President of Facebook Rob Goldman, people will be able to click on "view ads" on a page to determine the source.
"Transparency helps everyone, especially political watch groups and journalists, to keep advertisers accountable for who they say they are and what they say to different groups," Goldman said in a blog post.
"People should be able to know who the advertiser is and see the ads they are posting, especially for political announcements. That level of transparency is good for democracy and good for the electoral process."
Facebook founder and CEO Mark Zuckerberg said in a separate publication that this is more transparent than required by other media.
"We're making all ads more transparent, not just political advertisements," Zuckerberg said.
In addition, he said that political advertisers "will now have to provide more information to verify their identity."
Facebook in September announced a plan to increase "transparency" with respect to political advertising and hire more than 1,000 people to thwart misleading ads designed to thwart elections, including "dark" messages created for specific demographic groups but invisible to others.
Facebook has delivered to Congress about 3,000 ads linked to Russia that appeared to use burning issues to get people to face each other before last year's US elections.
Second Facebook executive Sheryl Sandberg acknowledged that "the things that happened on our platform in this election should not have happened, especially foreign interference."
According to Facebook, about 10 million people may have seen ads published by a Russian entity that seemed destined to sow division and mistrust.
About 470 accounts spent a total of about $ 100,000 between June 2015 and May 2017 in ads promoting false or misleading news, according to Facebook.
Goldman said Canada is a "natural choice" to test the new system.
"Testing in a market allows us to learn the various ways a full population uses the function on a scale that allows us to learn and iterate," Goldman said.
Twitter this week unveiled similar steps that will reveal the sources of political announcements. The messaging platform said separately that it would ban ads from Russia-based RT and Sputnik accused of spreading misinformation during the 2016 campaign.
follow this link for more details
http://punchng.com/facebook-to-make-political-ads-more-transparent-on-platform/
The leading social platform said it will begin testing and refining the tools of political advertising transparency next month in Canada, with the goal of getting them up and running in the US. UU. Before the elections next year.
According to the plan presented by Vice President of Facebook Rob Goldman, people will be able to click on "view ads" on a page to determine the source.
"Transparency helps everyone, especially political watch groups and journalists, to keep advertisers accountable for who they say they are and what they say to different groups," Goldman said in a blog post.
"People should be able to know who the advertiser is and see the ads they are posting, especially for political announcements. That level of transparency is good for democracy and good for the electoral process."
Facebook founder and CEO Mark Zuckerberg said in a separate publication that this is more transparent than required by other media.
"We're making all ads more transparent, not just political advertisements," Zuckerberg said.
In addition, he said that political advertisers "will now have to provide more information to verify their identity."
Facebook in September announced a plan to increase "transparency" with respect to political advertising and hire more than 1,000 people to thwart misleading ads designed to thwart elections, including "dark" messages created for specific demographic groups but invisible to others.
Facebook has delivered to Congress about 3,000 ads linked to Russia that appeared to use burning issues to get people to face each other before last year's US elections.
Second Facebook executive Sheryl Sandberg acknowledged that "the things that happened on our platform in this election should not have happened, especially foreign interference."
According to Facebook, about 10 million people may have seen ads published by a Russian entity that seemed destined to sow division and mistrust.
About 470 accounts spent a total of about $ 100,000 between June 2015 and May 2017 in ads promoting false or misleading news, according to Facebook.
Goldman said Canada is a "natural choice" to test the new system.
"Testing in a market allows us to learn the various ways a full population uses the function on a scale that allows us to learn and iterate," Goldman said.
Twitter this week unveiled similar steps that will reveal the sources of political announcements. The messaging platform said separately that it would ban ads from Russia-based RT and Sputnik accused of spreading misinformation during the 2016 campaign.
follow this link for more details
http://punchng.com/facebook-to-make-political-ads-more-transparent-on-platform/
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